
Establishing and supporting long-term customer relationships are critical factors for the success of today’s companies.
Empirical evidence reveals that the effort for the support and expansion of existing customer relations is five times less effort than the acquisition of new customers. Thus, customer loyalty and efficient sales processes gain more and more in importance.
CRM Software enables you to store, analyze and permanently access data about your customers and your interaction with them.
Thereby, you support your communication with reliable data and can judge the importance of individual customers for your own company, and identify weak points in the communication with the customer.
The implementation of a CRM Software thus makes it possible to support all customer-related processes in Marketing, Sales and Customer Care with one platform.
Therefore, without great efforts on your behalf, it is possible to have a complete overview of the customer relations even in complex environments.
In the majority of our projects with small and medium sized companies, the client selected the CRM Solution “CAS genesisWorld” of CAS Software AG aus Karlsruhe.
CAS genesisWorld is outstanding due to the following:
Thus genesisWorld can be tailored to processes and requirements across industries, exclusively by configuration, without requiring programming.
In 2005 one of our clients, TüNet GmbH from Tübingen, Germany, was awarded the CRM Best Practice Award for outstanding Customer Orientation in small and medium sized businesses.
In the award ceremony of the CRM-expo, the TüNet GmbH was awarded second place with their implementation of the genesisWorld CRM solution. We were very pleased with this result and feel our approach to be strongly confirmed by this.
We would be delighted to evolve a software-based solution enabling you to support your customer relations in a way that will set new standards in your company.
If you are interested, our CRM specialist and Managing Director Andreas Grauer is at your disposal: